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WHITE By JAT Wins Silver at SLIM DIGIS 2.2 For Best Use of Technology in Marketing

WHITE By JAT Wins Silver at SLIM DIGIS 2.2 For Best Use of Technology in Marketing
2022-12-19

Continuing its winning streak, JAT Holdings’ WHITE by JAT won Silver for the best use of technology in marketing - the highest award issued for the category at the SLIM DIGIS 2.2 award ceremony recently concluded. Launched in December 2020 through an exclusive eCommerce strategy, WHITE by JAT was recognised for its efforts in innovatively and creatively incorporating technology to deliver an enhanced customer experience. Partnering with Reap Digital (Pvt) Ltd, JAT incorporated data analytics into its digital marketing strategy for WHITE by JAT to identify unique customer insights for precise targeting leading to conversion online. The success of this strategy has resulted in the brand disrupting a multinational-dominated paint market gaining significant market share within two years of launch.

Prior to this award, WHITE by JAT has also been recognised with many other local and international accolades in recognition of its unique marketing strategy. Some of these awards include being conferred with a bronze award in the Marketing Disruptors category including three finalist awards in the Home Furnishing and Appliances, David Vs Goliath and E-commerce categories at Effie 2021. The brand also won the Silver award for the Best Mobile Marketing Campaign at the Dragons of Asia 2021 and the Gold Globe award for “MR.WHITE” as the best mobile marketing campaign at the 35th MAA Worldwide Globes 2021. WHITE by JAT also received a Merit award for its Digital Marketing Strategy deployed for the launch of WHITE by JAT at the inaugural FITIS Digital Excellence Awards and Conclave conducted by the Federation of Information Technology Industry of Sri Lanka (FITIS) 2021.