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WHITE by JAT Recognized for Best Use of Technology in Marketing at SLIM DIGIS 2.3

WHITE by JAT Recognized for Best Use of Technology in Marketing at SLIM DIGIS 2.3
2023-11-22

WHITE by JAT secured the bronze award, the highest accolade in its category for Best Use of Technology in Marketing at the recently concluded SLIM DIGIS 2.3. Launched in December 2020 with an exclusive eCommerce approach, WHITE by JAT received recognition for its innovative and creative integration of technology to enhance the overall customer experience. Organized by the Sri Lanka Institute of Marketing, SLIM Digis 2.3 celebrates Sri Lanka's best digital work, innovation, and talent in today's digital arena.

In collaboration with Reap Digital (Pvt) Ltd, JAT integrated data analytics into its digital marketing strategy for WHITE by JAT. This implementation allowed the identification of unique customer insights, enabling precise targeting and ultimately leading to successful online conversions. The efficacy of this strategic approach has empowered the brand to disrupt the multinational-dominated paint market, resulting in a substantial increase in market share within just two years since its launch.

Commenting on this win, Dilshan Rodrigo, Senior General Manager - Marketing at JAT Holdings PLC, stated, "Digitalization is a key part of our corporate strategy at JAT, and WHITE by JAT has been leading the way in our digitalization and innovation. Leveraging new technology and creatively applying existing technology, we elevated our digital campaigns through thoughtfully designed user experiences to significantly contribute to enhancing overall campaign performance and success. WHITE by JAT was recognized not just for the success of incorporating technology itself, but for how skillfully technology was harnessed to achieve campaign objectives. The success of our marketing strategy has not only seen WHITE by JAT being recognized with many other local and international accolades but also we have been able to gain significant market share in a short period of time."

Featuring an enhanced Colour-Guard Technology, WHITE by JAT offers an unprecedented 8-year guarantee on its coating. It provides the best finish with a film-like smoothness and the highest coverage per liter, opacity, and whiteness compared to any other brilliant white paint or coating available in the market today. Aligned with JAT Holdings PLC's commitment to sustainability, the entire range of WHITE by JAT products is odorless, non-toxic, and eco-friendly. WHITE by JAT is designed to withstand the weather and environmental conditions of Sri Lanka.

WHITE by JAT also includes two undercoat products: WHITE by JAT Acrylic Interior Wall Filler and WHITE by JAT Exterior Sealer. Products are available for purchase 24/7 at www.whitebyjat.com with flexible payment plans. Deliveries in the Colombo District are made within 48 hours, and islandwide within 7 days, free of charge.