The Sayerlack Sathkaraya campaign launched recently, reached a milestone achievement of 1M views on Facebook. The Sayerlack Sathkaraya video is the first, single, social media video produced by JAT that gained 1M views in a relatively short time. Mr Aelian Gunawardene, Managing Director of JAT Holdings along with the JAT team, cut a cake in significance and celebration of this milestone achievement. The campaign’s success is a clear indication of the hard work and dedication of the JAT Marketing team along with the untiring effort and guidance of its creative agency, Isobar.
The Sayerlack Sathkaraya campaign was launched to reinforce the Sayerlack brand as the market leader in wood coatings in Sri Lanka. This idea is communicated through a strong, emotional message by humanising the unique bond we create with furniture over time. Linking furniture to moments and memories a human makes over one’s lifetime, the video instils the importance of taking care of wooden furniture to preserve the cherished memories it holds. The video subtly communicates that Sayerlack water-based wood coating is the best solution to protecting all types of wooden furniture, as it preserves the wood itself, refining its look and extending its lifespan.
Sayerlack is the flagship brand exclusively distributed by JAT Holdings. Sayerlack wood coating was launched in 1954 and is an Italian brand that is renowned for its innovative and highest quality wood finishes in the industry. Recognised as the largest producer for wood coating in the world, Sayerlack is known for adopting new technologies and for its commitment to research and development. The Sayerlack product range consists of a wide range of products that are used for both interior/exterior wooden furniture and wood at its different stages, from the initial phase of timber selection, right up to the finish of the furniture.