News

Sayerlack recognized amongst Top 100 Most Loved Brands of Sri Lanka

Sayerlack recognized amongst Top 100 Most Loved Brands of Sri Lanka
2022-05-02

Sayerlack has been recognised amongst the Top 100 Most Valuable Consumer Brands in Sri Lanka in the Brands Annual 2022 list by LMD. Sayerlack is the flagship brand distributed by JAT Holdings PLC and is the only sole wood coating brand to be included in the list. Initiated in 1954, Sayerlack Wood Coatings is an Italian origin brand owned by Sherwin Williams that provides the most innovative and highest quality wood coatings in the industry. Sherwin Williams is recognized as the largest producer of wood coatings in the world due to the new technologies it adopts and for its commitment to research and development.

With 28 years of experience in distributing Sayerlack in Sri Lanka and across South Asia, JAT Holdings is recognised as the number 1 partner for Sayerlack in the world. Sayerlack consists of a wide range of products catering to varied requirements and is known for consistently offering superior quality products with wide availability. Complementing the brand’s product efficacy, the brand’s community development initiatives, social responsibility and commitment to uplift industry standards have been key factors which have contributed to the brand’s strong equity in the Sri Lankan market.

As the market leader in wood coatings and a trusted brand that is loved amongst Sri Lankan customers in the residential and industrials sectors, JAT has introduced many initiatives for Sayerlack customers, especially the key target customers who mainly include wood craftsmen such as carpenters, painters and industrial users. These initiatives include the JAT loyalty programme which seeks to reward loyalty including the unique opportunity for customers to convert their loyalty points into a monetary benefit. The current loyalty base is made of over 120,000 painters, carpenters and homeowners who have the option of either withdrawing the cash or saving it, creating opportunities for savings, and investment and thereby empowering the uplifting of lifestyles, providing financial independence in the long term.

The Sayerlack Sathkaraya programme is a series of initiatives and promotions launched to reinforce Sayerlack’s position as the leader in wood coatings in Sri Lanka by creating awareness on the importance of protecting all types of wooden furniture. By extension to the Sathkaraya programme, JAT launched the ‘Pintharoo Shilpee Abhiman’ programme, partnering with the National Apprentice and Industrial Training Institute (NAITA) under the auspices of the Ministry of Skills Development, Vocational Education, Research & Innovation to offer technical training for wood craftsmen culminating in an NVQ Level 3 certification for wood craftsmen (Furniture Finisher) which improves the employability and prospects for the participants.

Sayerlack features a range of wood coatings for the protection of all wooden surfaces. It includes woods coatings in Water base, Polyurethane, and Nitrocellulose lacquers which are used for exterior and interior wood surfaces with scratch, heat and chemical resistance properties. JAT is the exclusive distributor for Sayerlack in Sri Lanka, Bangladesh, Maldives, India and across key markets in South Asia.

Each year Brand Finance values over 3,500 brands – across all sectors and geographies worldwide. Concurrently Brand Finance’s office in Sri Lanka conducts research on behalf of LMD annually to list the ‘Most Loved Consumer Brands’ of the country that are actively marketed and managed in Sri Lanka by assessing individual brands by product category.