The Green Awards Ceremony 2023, hosted by the Ceylon Institute of Builders, recognized JAT Holdings' WHITE by JAT (WBJ) Interior Emulsion brand with the exclusive Platinum Award, which was the highest award in the category as well as the only paint brand to receive this award. This accolade underscores JAT Holdings' unwavering dedication to sustainable leadership. WHITE by JAT, a product exclusively owned and manufactured by JAT Holdings, stands as a testament to our commitment to environmentally conscious practices.
Launched in 2020, WHITE by JAT embodies a brand concept deeply rooted in sustainability, positively impacting all stakeholders throughout its value chain. The product's sustainability is evident through four key attributes:
Chemical Consciousness: WHITE by JAT's Interior Emulsion Paint (WBJ-IE) sets itself apart as a market leader by being the only paint brand to declare itself as Chemical Conscious. It is low in Volatile Organic Compounds (VOCs), heavy metal-free, formaldehyde free, and Alkylphenol Ethoxylates (APEOs) free. By being APEO-free, the product eliminates the risk of toxic substances reaching aquatic organisms and humans.
8-Year Colour Guard Technology: Offering an 8-year colour guard technology, WHITE by JAT provides immense financial benefits to society. Its long-lasting durability eliminates the need for frequent repainting, improving the quality of life of our customers. Moreover, this feature reduces overall paint usage, resulting in a greater financial, social and environmental impact.
Fully integrated E-Commerce platform: WHITE by JAT is the only paint brand in Sri Lanka with a fully integrated e-commerce website for paint purchasing. The Interior Paint calculator on the website accurately calculates the required amount of paint for a given area, minimizing chemical waste from excessive consumption. The company's optimized delivery system attached to its online platform also helps reduce scope 3 carbon emissions generated by customer visits to showrooms.
Green Seal GS11 Compliance: WHITE by JAT complies with the Green Seal GS11 requirements, adhering to the use of safer chemicals and restricting substances such as hazardous air pollutants, ozone-depleting compounds, reproductive toxins, and heavy metals. Additionally, the product meets safer packaging standards.
“As a product of JAT Holdings, a chemical-conscious organization, WHITE by JAT's interior emulsion paint was designed, developed, manufactured, and distributed with utmost consideration for its environmental, social, and economic impact. In the industry, APEO has been added to paint products as a pure substance or as a part of other raw materials for the last 50 years. JAT took a conscious decision not to add this unbiodegradable harmful substance to its WBJ Interior Emulsion paint product in developing its formula. Furthermore, JAT is an ISO 9001, ISO 14001, and ISO 45001 certified company, ensuring that WBJ emulsion paints and undercoats are manufactured under internationally accredited standards. WBJ is certified with “Eco-Label” by National Cleaner Production Centre and is a candidate for the Green Seal certification which is currently under review. This automatically qualifies WBJ for both the LEED v4.1 low-emitting materials credit and the Amazon Climate Pledge Friendly badge” said Ajith Bandara, Director – Research & Development – JAT Holdings PLC.
Furthermore, WBJ’s product's value proposition aligns with the United Nations Sustainable Development Goals (SDGs), including SDG 3 - Good health and wellbeing, SDG 12 - Responsible consumption and production, SDG 13 - Climate action, and SDG 14 concerning life below water.
WHITE by JAT's Platinum Award at the Green Awards Ceremony 2023 exemplifies JAT Holdings' unwavering commitment to sustainable leadership. With its revolutionary chemical-consciousness, long-lasting technology, sustainable e-commerce platform, and Green Seal compliance, WHITE by JAT sets a new standard for environmentally responsible paint brands, whilst aligning with UN SDGs, crafting a sustainable better tomorrow for future generations.