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JAT Holdings bags two awards at the South Asian Business Excellence Awards

JAT Holdings bags two awards at the South Asian Business Excellence Awards
2022-10-04

JAT Holdings PLC was conferred with two awards, namely “Best Paint and Coating Manufacturer (Large)” and “Best Paint and Coating Exporter (Large)” in the South Asian Partnership Summit & Business Excellence Awards 2022 held in Dhaka, on the 22 nd of September 2022. The awards were accepted by the CEO/Executive Director – Nishal Ferdinando, Director – Sales & Technical, Wasantha Gunaratne, Country Head – Bangladesh, Ranga Abayakoon and General Manager Marketing – Dilshan Rodrigo.

Receiving both awards is a testament to JAT’s strong financial stability, agility and resilience in the face of adverse market conditions brought about by the COVID-19 pandemic and unfavourable economic conditions. Ensuring business continuity and sustainability enabled the company to retain its employees with minimum impact on their financial and job security whilst also ensuring the company maintained its dominant market position in the markets it operates. During the unprecedented market conditions, JAT Holdings was able to take swift strategic decisions to ensure the sustainability of the business and these accolades recognise JAT for its resilient actions as the best paint and coating manufacturer and exporter in the region.

Reflecting on the key strategies and initiatives JAT implemented during the period as a leading manufacturing brand, JAT expanded its manufacturing capacity and capabilities to cater to new brands such as WHITE by JAT, Masters All in One Wood Coating and Master All in One Ceiling Coat. This was done in addition to the current manufacturing of Sayerlack, J Chem and Brush Master brands. JAT was able to focus on backward vertical integration as a strategic move to offer more competitive products to the market and thereby build sustainable brands.

Furthermore, the company was able to identify new market needs and introduce new innovations such as WHITE by JAT, a premium quality brilliant white paint which was able to disrupt a multinational- dominated paint market in Sri Lanka due to its unique marketing strategy. The success of this strategy is evidenced in the performance and market share the brand has gained within the first year of launch. Moreover, the company conducts continuous improvements for its Harris brushes through the introduction of innovative synthetic filaments which have improved the quality and coating efficiency of the brushes as well as contributed to the brand’s eco-footprint and sustainability.

On the export front, JAT was also able to grow its presence in regional markets in Bangladesh, Maldives, India and African regions. JAT introduced two new products, namely the Masters Wood Coating Solutions product launched specifically for the Maldives market engineered for tropical weather conditions and the Masters All-in-one ceiling coat which is fully manufactured in Sri Lanka for the domestic market.

Celebrating the best of South Asia - South Asian Business Excellence Awards honours organizations of all types and sizes whilst celebrating the people behind their success. The South Asian Business Excellence Awards were introduced to acknowledge and reward the exceptional work and the results gained by the trailblazers of the corporate domain, in the face of an ever-increasing competitive market. Throughout the pandemic, South Asia business has proved its mettle in so many ways, through adaptation, innovation, and perspiration. Faced with tremendous adversity, business leaders in the South Asian region have shown amazing resilience and ingenuity and achieved astonishing turnaround results during the pandemic and SAPSAA 2022 celebrated the heroic people in business, the people who have pivoted, the people who have fought and survived and those who have coped with unprecedented change and growth.